Marketing metrics : the definitive guide to measuring marketing performance
eBook, English, ©2010
Wharton School Pub., Upper Saddle River, N.J., ©2010
1 online resource (xv, 416 pages) : illustrations
9780137058297, 9780137053094, 9780137053131, 0137058292, 0137053096, 0137053134
503022428
Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics
Revised edition of: Marketing metrics : 50+ metrics every executive should master. 2006