Front cover image for Marketing metrics : the definitive guide to measuring marketing performance

Marketing metrics : the definitive guide to measuring marketing performance

Print Book, English, ©2011
Pearson : Published by Dorling Kindersley (India), Noida, ©2011
xv, 414 pages : illustrations, charts, tables ; 24 cm
9788131761151, 8131761150
1117237941
"Always learning."--Cover
Reprint; originally published: Upper Saddle River, NJ : Pearson Education, 2010
1st ed. published as: Marketing metrics : 50+ metrics every executive should master (Upper Saddle River, N.J. : Wharton School, 2006).