Applying Social Psychology: From Problems to Solutions

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SAGE Publications, 2008 - Psychology - 162 pages
This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be used by introductory level students upwards who want to understand how questions are formulated by social psychologists, and how these are followed through to explanation.

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About the author (2008)

Mark van Vugt is Professor of Evolutionary, Work and Organizational Psychology at Vrije Universiteit Amsterdam, the Netherlands, and director of the Amsterdam Leadership Lab. He holds an honorary position at the University of Oxford. Mark started his academic studies in Psychology in the Netherlands and worked at various universities in the UK, before returning to his birth country to take on a professorship in Psychology. He has published over 200 articles in major outlets such as Nature, Psychological Science, Psychological Bulletin, American Psychologist and The Leadership Quarterly on various fundamental and applied themes in evolutionary, social, and organizational psychology, including leadership and organizational behavior, altruism and cooperation, social identity and intergroup conflict, sex differences, environmental sustainability, water conservation and transportation. He is former Associate Editor of the Journal of Personality and Social Psychology and current Senior Editor of The Leadership Quarterly. He is author and co-author of several popular science books such as "Naturally Selected," "Mismatch," and his latest "Lucy, Darwin and Lady Gaga." Mark is a Fellow of the Royal Academy for Arts and Commerce (UK) and Fellow of the Holland Society of Sciences (KHMW). He writes columns and blogs for various national and international media outlets about applied psychology.

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