RESEARCH METHODOLOGY

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PHI Learning Pvt. Ltd., Apr 4, 2014 - Business & Economics - 720 pages
This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations. DISTINGUISHING FEATURES OF THE BOOK • Written in an easy to read style • Each technique is illustrated with sufficient number of numerical examples • Gives complete account of statistics and aspects of research methodology • Chapter 8 gives complete account of testing of hypotheses • Design and analysis of experiments, advanced multivariate analysis, multidimensional scaling and conjoint analysis, algorithmic research, models for industries and public systems, simulation are unique to this text. • Graded chapter-end questions NEW TO THIS EDITION Introduction of a chapter on SPSS (Chapter 17), is new to this edition which gives readers an idea to obtain statistics for different techniques presented in this text. The different screenshots for different modules of SPSS applied to suitable example problems on sample session for data creation, reports, descriptive statistics, tables, compare means, general linear model, correlation, simple regression, nonparametric tests, classify, data reduction and graphs help readers to understand the features of SPSS. AUDIENCE • MBA • MCom • MA (Economics) • MA (Sociology) and • PhD (Management, Commerce, Economics, and Engineering)
 

Contents

OVERVIEW OF RESEARCH METHODOLOGY
1
DATA COLLECTION AND PRESENTATION
17
REVIEW OF BASIC STATISTICAL MEASURES
39
DESIGN AND ANALYSIS OF EXPERIMENTS
71
ATTITUDE MEASUREMENT AND SCALES
146
PROBABILITY DISTRIBUTIONS
168
SAMPLING METHODS AND DISTRIBUTIONS
190
TESTS OF HYPOTHESES
224
INTRODUCTION TO SPSS
599
F Tables
661
F Tables
663
F Tables
665
Significant Ranges of Duncans Multiple Range Test
667
Significant Ranges of Duncans Multiple Range Test
668
Values of Students t Statistic ta
670
Value of Chisquare Statistic for a Given Significance Level and Degrees of Freedom
672

NONPARAMETRIC TESTS
311
BASIC MULTIVARIATE ANALYSIS
366
ADVANCED MULTIVARIATE ANALYSIS
420
MULTIDIMENSIONAL SCALING ANDCONJOINT ANALYSIS
486
ALGORITHMIC RESEARCH
507
MODELS FOR INDUSTRIES ANDPUBLIC SYSTEMS
534
SIMULATION
565
REPORT WRITING AND PRESENTATION
582
Critical Values of d for KolmogorovSemirnov Onesample Test
674
Critical Values of r of Run Test
675
BIBLIOGRAPHY
677
ANSWERS
679
INDEX
693
Backcover
700
Copyright

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About the author (2014)

R. PANNEERSELVAM, PhD, is Professor, Department of Management Studies, School of Management, Pondicherry University, Puducherry. He has been Head of the Department, and Dean of School of Management, Pondicherry University. He has more than three decades of teaching and research experience, which includes his teaching of engineering and management students at Anna University, Chennai. He is the recipient of Academic Excellence Award in an International Conference on Advances in Industrial Engineering Practices (2010) and Best Teacher Award of Pondicherry University (2012–2013). The author of eleven books (all published by PHI Learning), Professor Panneerselvam has to his credit about 90 research articles published in national and international journals of repute and conference proceedings. He has also carried out overseas consultancy to CEMS, Malaysia.

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